June 07, 2007
Patrick Lee, Alaska associate athletic director for external affairs, captured the CCHA's Most Outstanding Marketing Campaign for the second consecutive year with a presentation on the Junior Nanooks Club and Toyota Corporate Partnership.
The Junior Nanooks Club was created to "Provide a fun and exciting club for young Alaska Nanooks fans that will offer an exciting venue for youth to become involved with the Alaska Nanooks as spectators and energetic fans, as well as to promote positive athletic role-models." In its first year, the club signed up 96 members, nearly double its goal. Members received an official Junior Nanooks Club t-shirt, official membership certificate, membership ID card, quarterly newsletter, free admission to select men's and women's basketball, volleyball and ice hockey games, invitations to exclusive Junior Nanooks Club events, birthday card from the Alaska Nanooks, partnership discounts, opportunities for birthday parties at select sporting events, team posters, schedule cards and special autograph sessions.
The Toyota Corporate Partnership included signage opportunities at all home hockey games and Patty Center events, an exclusive "Player of the Game Award" designation, ticket packages, multi-media promotional opportunities, family passes to on-campus recreational facilities, parking passes, vehicle display opportunities, Annual Nanook Classic Volleyball Tournament Title sponsor, presentation opportunities at events, public Address and video board announcements and hyperlinks on the Nanooks' official website. In exchange, the Nanooks receive a five-year monetary package total and one courtesy vehicle per year.
Michigan finished in second place with a presentation on its Fan of the Game promotion, while Ohio State placed in third with a "10-cent wing night" campaign. Each school presented their most outstanding marketing campaign and the winners were selected by vote of the marketing directors with five points going to a first-place votes, three points going to second-place votes and one point going to a third-place vote.
