DETROIT, MI -
Patrick Lee, Alaska Nanooks assistant athletic director of marketing, promotions, fundraising and events, won the Central Colegiate Hockey Association's Most Outstanding Marketing Campaign for a presentation on the Coca-Cola/Subway Monster Truck Race and Glow in the New Year campaigns.
"It is truly an honor to have received this award from the CCHA," said Lee, "not only for myself, but for our entire athletic department and our sponsors who continue to assist with our marketing efforts."
The Monster Truck Race was held between the first and second periods of each home ice hockey game. Three participants at least 16 years old in age have the objective of racing a remote-control monster truck straight down the ice, around a Coca-Cola blow-up can, race back and be the first one to cross the finish line (a horseshoe course shape). All participants receive a free Subway sandwich and one 1-liter bottle of Coca-Cola. At the end of the regular season, there is a drawing for three winners with the grand prize winner receiving two round-trip airline tickets to anywhere in the continental U.S. The second-place winner receives free Subway sandwiches for a year and third-place takes home free Coca-Cola products for a year.
"Glow in the New Year" was a promotion designed for the first 2,500 fans attending the Alaska Airlines Governor's Cup, the final game of the year on Dec. 31, 2005, who received a glow-in-the-dark product. It helped the Nanooks attract fans to the game early and those in attendance were able to show their gift off during the pre-game ceremony while the lights were off. The glow-in-the-dark products included glasses, bracelets and necklaces.
"We have implemented many new ideas this past season, and are continuing to do so as we plan for next season," added Lee. "I would like to thank the CCHA, and all of the CCHA member institutions, for recognizing the Alaska Nanooks with this award."
Ohio State, last year's winner of the award, was tied with Alaska with 35 points, but Alaska won with five first-place votes. Notre Dame finished in third place. Each school presented their most outstanding marketing campaign and the winners were selected by vote of the marketing directors with five points going to first-place votes, three points going to second-place votes and one point going to a third-place vote.
- ALASKA NANOOKS -
